Luddites Inc.
Introduction
Luddites Inc., a company known for its dedication to design, storytelling, and print, partners with Midstates Group to produce high-quality catalogs and marketing materials. While their print quality consistently stood out, they weren’t fully leveraging available USPS promotions—missing out on opportunities to reduce costs and increase the value of their mail campaigns.
The Challenge
Postal expenses can quickly add up, especially for companies mailing high-volume catalogs and marketing materials. Luddites was investing in strong creative and production but wasn’t taking advantage of key postal discounts that could help reduce costs without compromising reach.
The Solution
Midstates Group’s mailroom team collaborated with Luddites to maximize savings by integrating a variety of USPS promotional programs, including:
- QR Code Promotions – Driving digital engagement while lowering mailing costs.
- Sustainability Incentives – Aligning with eco-friendly initiatives to qualify for discounts.
- Informed Delivery – Enhancing the customer experience and visibility while saving on postage.
- Catalog Discount Program – Leveraging the latest USPS offering to eliminate additional postal fees.
By combining these promotions, Luddites not only increased the effectiveness of their mail campaigns but also secured substantial postal savings.
Outcomes & Results
With Midstates Group’s guidance, Luddites now takes full advantage ofUSPS promotions, significantly reducing mailing costs while maintaining theexceptional quality their brand is known for. The cost savings and efficienciescreated the foundation for a stronger long-term partnership—culminating in anexclusive agreement with Midstates Group for future projects.
"The main reason we are willing to sign this exclusive agreement isdue to the quality of the product Midstates produces for us, which is a thankyou to our production team and excellent customer service from Mackenzie Monsonand the staff in our mailroom."