SD Department of Tourism
Introduction
Travel South Dakota’s mission is to enhance the quality of life for all South Dakotans by strengthening their communities and their tourism economies, encouraging responsible stewardship of destinations, and creating meaningful experiences for all to enjoy.
The Challenge
Travel South Dakota needed a reliable partner to:
- Provide complete inventory visibility to track and manage materials effectively.
- Deliver exceptional customer service to handle various inquiries and fulfillment complexities.
- Scale operations to meet the demands of new and diverse fulfillment programs, including bulk storage and swag items
- Ensure that print production matched their brand standards while being delivered on time
The Solution
Travel South Dakota partnered with MidStates Group to leverage both print and fulfillment expertise:
- Seamless Print Production & Distribution: MidStates prints and ships South Dakota’s vacation guides, marketing collateral, and promotional materials with consistent quality and efficiency.
- Full Inventory Visibility: Real-time, automated updates track printed pieces, swag, and bulk inventory, reducing guesswork and waste.
- Responsive Customer Service: From single vacation guide requests to large-scale shipments, MidStates’ team provides professional, prompt support.
- Scalable Fulfillment Programs: MidStates manages complex storage and kitting needs, ensuring swag items and printed materials reach audiences on time.
Outcomes & Results
The partnership has expanded significantly over time:
- Initial Services: MidStates began with fulfillment of single vacation guide requests, reliably reaching travelers across the country.
- Expanded Print & Fulfillment: The relationship grew to include bulk print storage, mailing services, and complete inventory management for brochures and marketing campaigns.
- New Programs: Today, MidStates manages swag fulfillment alongside printed guides, combining the two to increase engagement and statewide pride in South Dakota.
By outsourcing both print and fulfillment to MidStates, Travel South Dakota can focus on its mission while ensuring materials are produced, stored, and delivered seamlessly.
“Since transitioning our print fulfillment to MidStates Group several years ago, Travel South Dakota has seen tremendous growth in our fulfillment capabilities with their support. Their inventory management system is exceptional, providing us with regular, automated updates that keep everything running smoothly.
Their responsiveness is second to none. Whether it’s addressing a bulk order inquiry or tracking UPS-shipped materials, their team handles it professionally and makes us feel like our needs are always a priority.
We’ve expanded our partnership to include two additional and distinct fulfillment programs that involve a variety of swag items. The only challenge we face now is keeping up with the demand for our popular items—that’s a great problem to have! MidStates works tirelessly behind the scenes, helping us build interest and pride in South Dakota.
We couldn’t ask for a better partner to support our mission.”