Unlock 23–46% Higher Response Rates with Midstates Connect: The Omnichannel Boost Your Direct Mail Needs
In today’s crowded marketing landscape, relying solely on direct mail sometimes need a lift to make sure you are going after you market on different channels. Your audience is fragmented across physical mail, email, social platforms, search, and more. That’s why integrating an omnichannel overlay like Midstates Connect into your direct mail campaigns isn’t a luxury, it’s a necessity.
Here’s how Midstates Connect helps you get 23–46% lift in response rates, using 8 to 32 impressions over a 30-day window, and why it’s a game changer:
1. Strike while the iron’s hot, hit the same prospects across channels
When a person gets a mail piece, it’s a trigger moment. By layering digital follow-ups (paid social, display, email, retargeting) in that same 30-day window, you reinforce your message and keep your brand top of mind.
That consistent exposure, often 8 to 32 touchpoints in a month, is what drives lift. Multiple impressions increase trust, recall, and the likelihood of conversion.
2. Amplified results: 23–46% lift in response
Midstates Connect is designed to deliver significant uplifts in results by combining print and digital tactics.
Because the digital layer is tied directly to your mail list, every impression is precise, trackable, and reinforcing your core offer.
3. Full integration — one vendor, one dashboard, one workflow
You don’t need to coordinate separate mail houses, ad agencies, and retargeting vendors. Midstates handles the entire stack: list preparation, creative, mail scheduling, digital targeting, tracking, analytics.
That level of integration means fewer missed handoffs, cleaner data, and faster optimization mid-campaign.
4. Smarter targeting & retargeting (not spray and pray)
Your digital touches are not random: they’re served only to the same mailing list members (or lookalikes) via SocialMatch, Google Ads, YouTube, geotargeting, Informed Delivery, etc.
Because all channels are coordinated, you avoid wasted spend on irrelevant audiences.
5. Transparent tracking & real-time insights
You’ll get dashboard views of mail delivery, open rates, digital impressions, clicks, conversions, and engagement, all tied to your mail campaign.
With those insights, you can pivot mid-stream, reallocate budget, or optimize messaging while the campaign is still active.
6. Better ROI on your direct mail budget
Traditional direct mail has fixed costs and limited visibility. With the Midstates Connect overlay, every dollar you spend on mail is amplified with digital reach.
Because lift is achieved via targeting and frequency (8–32 touches), you don’t need to double your spend to see stronger results, you just execute smarter.
