Webinar: 2026 USPS Postal Promotions Review & July 2026 Postal Increase Update

In this recorded webinar, Tyler Hansen, VP of Marketing & New Business Development at Midstates Group, and Michelle Hayden, New Account Alliance Specialist with United States Postal Service (USPS), provide a comprehensive overview of the 2026 Mailing Promotions and the proposed July 2026 postal rate changes.

During this session, you’ll learn:

• ✅ What’s new and what’s changing in the 2026 USPS Promotions calendar
• ✅ How to qualify for key promotions including Tactile, Sensory & Interactive, Integrated Technology, Continuous Contact, and Catalog Insights
• ✅ How to stack add-on incentives like Informed Delivery and Sustainability
• ✅ Common mistakes companies make when designing mailpieces without planning for promotions
• ✅ What the July 2026 postal increase proposal means for your budgeting and campaign timing
• ✅ Strategies to offset rising postage costs through smarter design, targeting, and integration

To watch the Webinar, click here.

With direct mail continuing to prove its trust, reliability, and response impact, especially when paired with digital, this session is designed to help marketers, printers, and business leaders protect margins, maximize discounts, and build stronger multi-touch campaigns in 2026.

If you’re planning Q3 or Q4 campaigns, this webinar will help you align your creative, production, and mailing strategy to take full advantage of USPS incentives before and after the July rate adjustment.

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